The Danes favourite Export products

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Export Product Survey
Consumer Survey
A Danish consumer survey - about the Danes most favourite export products and overseas brands produced in Denmark - shows that the Danes are most proud of the following 3 export products and overseas brands - which was awarded by a panel of Danish voters with a Gold - Silver and Bronze status.

Lurpak - Carlsberg and Anthon Berg...
…the export products that the Danes are most proud of!

The survey shows that the Danes are most proud of the following 3 export products:

1. Lurpak Butter (Gold)
The Lurpak butter Lurpak is a Danish brand of butter owned by the Danish Dairy Board. It is sold in over 80 countries world wide - and is best known for its distinct silver packaging. Lurpak started in 1901 as a combination of several Danish dairy farmers to create a common brand for butter to increase sales. Through the latter half of the 20th century Lurpak has moved from being available in a few large markets to gaining access to markets in most of the world. The history of Lurpak spreading from a few large markets and branching off to many markets across of the globe begins in the middle of the 20th century and step by step Lurpak was introduced to new global markets. Today - Lurpak is one of the world’s best distributed butter brands - and in many countries it is the market leader. To Danes real butter is Lurpak - and sales figures speak for themselves with the home market share of 60% for Lurpak.
2. Carlsberg Beer (Silver)
The Carlsberg Beer is known all over the world and has a reputation as being “Probably the Best Beer in the World”. The Carlsberg Brewery was founded by J.C Jacobsen and established outside the city ramparts of Copenhagen – where the first brew was a reality in November 1847. In 1869 Carlsberg exports it first barrel of beer to Edinburgh - Scotland and trough the years - the Carlsberg brand can be found in 160 different countries together with its other principal brand Tuborg - which are the two most widely sold beers around the world. The Carlsberg Group is one of the largest brewery group’s in the world employing about 50,000 people
3. Anthon Berg Chocolate (Bronze)
Anthon Berg was a famous Danish producer of chocolate and the name of a corporate firm within Toms International. Anthon Berg was originally a Copenhagen green grocer and later with his son - Gustav Anthon - created a premium chocolate line with a loyal customer base composed of the upper middle class and upper class of Danish society. The company was founded in 1884 and for half a century the Anthon Berg brand has borne the distinguished title "Purveyors to the Royal Danish Court". The company has been passed down through generations of inheritance and is now run and majority owned by the Anthon family. Anthon Berg developed Denmark’s first marzipan bar - the so called pink marzipan bar that all Danes just love to eat. The Anthon Berg’s chocolate products are available in most parts of the world.

Lurpak Butter
The first Lurpak butter was produced in 1901 and has since created a world wide brand in 80 countries.
Carlsberg Beer
The first Carlsberg Beer was brewed in 1847 - and today the Carlsberg Brand can be found in 160 different countries.
Anthon Berg Chocolate
The first Anthon Berg chocolate was produced in 1884 - and is available in many parts of the world.
To be updated
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